SUDHAKAR EDIGA

Digital Marketing Manager - E-Commerce & Performance Marketing

Hyderabad, IN.

About

Senior digital marketing and e-commerce professional with 12+ years of hands-on experience, consistently delivering measurable growth for D2C, B2B, and health/wellness brands across Australian, UK, and US markets. Proven ability to own end-to-end digital marketing strategies, from paid media and SEO to Shopify implementation and GA4 analytics, with full budget accountability and a commercial outcome focus. Expert in remote collaboration with Australian brands, managing distributed teams, and communicating directly with C-suite stakeholders, available immediately for freelance, contract, or full remote engagements.

Work

Australasian Progressive Group (APG)

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Digital Marketing Manager - E-Commerce & Health Brands

Sydney, Australia, Australia

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Summary

Spearheading comprehensive digital marketing strategies for Builders Centre and APG brands, this role focuses on driving revenue growth and optimizing performance across diverse digital channels with full budget accountability.

Highlights

Own full digital marketing function across Builders Centre and APG brands, managing Google Ads, Meta Ads, SEO, and email marketing with full budget accountability.

Drive revenue growth across the AU market by continuously tracking ROAS, CAC, CVR, and LTV weekly against commercial targets.

Implement GA4 and GTM tracking, manage Shopify store performance, and lead a 3-4 person team plus agency partners.

Deliver executive-level performance reporting and strategic recommendations to senior leadership monthly.

LeadSyncLink | SEO & Web Solutions

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Founder / Digital Marketing Director

Hyderabad, India, India

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Summary

Directed a boutique digital marketing agency, providing comprehensive SEO, paid media, GA4/GTM implementation, and Shopify management services to clients across AU, US, UK, and India.

Highlights

Successfully ran a boutique digital marketing agency, serving clients across AU, US, UK, and India with expertise in SEO, paid media, GA4/GTM implementation, and Shopify management.

Developed and implemented bespoke digital strategies tailored to diverse international markets, delivering measurable growth for clients.

Managed end-to-end client projects, from initial strategy development to execution and performance reporting.

Cultivated strong client relationships, ensuring high satisfaction and retention through effective communication and results delivery.

Jaybro Group

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Head of Digital Marketing - Multi-brand E-Commerce

Sydney, Australia, Australia

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Summary

Directed end-to-end digital marketing strategies for 5 Australian brands, achieving significant lead growth and conversion rate improvements while managing a large team and external agencies.

Highlights

Delivered +32% lead growth and +15% CVR across 5 AU brands by optimizing Google Ads, Meta Ads, SEO, and HubSpot email automation.

Led a digital marketing team of 12 across paid media, SEO, content, design, and data, coordinating with 2 external agencies.

Owned Google Ads, Meta Ads, SEO, and HubSpot email automation across 5 brands with full P&L accountability.

Deployed server-side GA4 and GTM attribution framework, building Looker Studio dashboards for CEO and board reporting.

Managed Shopify stores across 5 brands, overseeing product setup, UX improvements, checkout optimization, and app management.

Powerhouse Supplements

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Head of Digital - D2C Nutraceuticals

Sydney, Australia, Australia

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Summary

Spearheaded digital marketing efforts for an AU-based D2C nutraceuticals brand, achieving substantial revenue growth and optimizing the full marketing stack.

Highlights

Achieved +75% revenue growth for an AU-based D2C nutraceuticals brand within 13 months.

Owned the full marketing stack, including Google Ads (Search, Shopping, PMax), Meta Ads (Instagram-first), Klaviyo email automation, and Shopify CRO.

Built Klaviyo flows from scratch, including welcome, abandoned cart, post-purchase, win-back, and subscription flows, resulting in 12-15% abandoned cart recovery.

Managed a six-figure AUD monthly ad budget, improving ROAS from 2.8x to 4.2x over the tenure.

Barnes Products

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Digital Marketing Manager - AU/NZ E-Commerce

Australia & Auckland, New Zealand, New Zealand

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Summary

Established Barnes Products' entire digital presence from the ground up, driving significant year-over-year revenue growth across Australian and New Zealand markets.

Highlights

Built Barnes Products' entire digital presence from zero, including Shopify implementation, Google Ads, Meta Ads, SEO, and email marketing.

Delivered 2x YoY revenue growth across AU and NZ markets.

Managed remote cross-functional delivery across AU and NZ, coordinating developers, designers, and agency partners.

Regalix Pvt Ltd (Google Premier Partner)

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Google Ads 360 Manager - US & UK Enterprise

Hyderabad, India, India

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Summary

Managed over $10M in Google Ads 360 spend across 2,500+ campaigns for enterprise clients in the US and UK, leading a team of account executives.

Highlights

Managed over $10M in Google Ads 360 spend across 2,500+ campaigns for US and UK enterprise clients.

Led and mentored a team of 3 account executives, ensuring high-performance campaign management and client satisfaction.

Developed and executed advanced Google Ads strategies, optimizing for complex enterprise-level objectives and KPIs.

Amazon

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TRMS Manager

Hyderabad, India, India

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Summary

Built robust analytical rigor and data-driven decision-making capabilities within Amazon's global operations environment, enhancing stakeholder management skills.

Highlights

Built analytical rigor and fostered data-driven decision-making processes within Amazon's global operations environment.

Developed strong stakeholder management skills, effectively collaborating with diverse teams to achieve operational objectives.

Contributed to enhancing operational efficiency and effectiveness through strategic insights and process improvements.

Education

JNTU Hyderabad

Hyderabad, India, India
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Bachelor of Technology Computer Science & Engineering

Languages

English

Skills

Paid Media

Google Ads 360, Meta Ads, YouTube Ads, LinkedIn Ads, Performance Max, Bing Ads.

E-Commerce

Shopify, Shopify Plus, CRO, A/B Testing, Subscription Analytics, App Integration.

Email / CRM

Klaviyo, HubSpot, Salesforce, Abandoned Cart, Lifecycle Flows, SMS Marketing.

Analytics

GA4, GTM (Server-side), Looker Studio, Hotjar, Google Search Console, CAPI.

SEO

SEMrush, Ahrefs, Screaming Frog, Technical SEO, Content Strategy, Link Building.

Project Management

Jira, Trello, Monday.com, Agile/Scrum, Agency Management.

Market Expertise

AU/NZ Market Experience, UK Market Experience, US Market Experience, India Market Experience.

Certifications

Google Analytics (GA4), Google Ads (Search, Display, Video), Meta Blueprint, SEMrush Technical SEO.